Fiberboard, LLC (NASDAQ: FIB) and its former CEO, Joe Smith, have filed a lawsuit against several companies in an attempt to stop them from selling their fiberboard products, including two large retailers, Target and Wal-Mart.
The lawsuit, which was filed Wednesday in the U.S. District Court for the Northern District of California, names several large retailers such as Target and Costco, as well as Target’s parent company Wal-Marts, as defendants.
The defendants in the lawsuit include Target, Walmart, Target’s website, the Fiberboard logo and the trademark “Fiberboard.”
“The defendants have willfully, knowingly and intentionally deceived consumers into purchasing products they did not intend to purchase,” the lawsuit states.
“The Defendants have made false, misleading, and/or deceptive statements to consumers about Fiberboard’s fiberboard product line,” the complaint continues.
“In fact, Fiberboard fiberboard walls are sold as wallboard, and its fiberboard sisal sheathing is used in residential and commercial construction.
The lawsuit is one of several lawsuits being filed against Fiber Board, including a lawsuit in the Northern California Superior Court filed in January by several customers of the retailer.”
The defendants are using their brand name to promote their products in a manner that is false, deceptive, and misleading to consumers.”
The lawsuit is one of several lawsuits being filed against Fiber Board, including a lawsuit in the Northern California Superior Court filed in January by several customers of the retailer.
Target, Walmart and Costco have yet to comment on the lawsuit.
The complaint was filed in the Federal District Court in San Francisco on Wednesday by the consumer advocacy group Public Citizen.
“Target has a long and proud history of providing a fair and affordable place for shoppers to shop,” said Public Citizen’s president and CEO Jeremy Krieger.
“Target has worked tirelessly to support our members and all who shop at Target.
We look forward to seeing the lawsuit in court and defending the rights of our members.
We will continue to fight for fair treatment and fair competition in the retail marketplace.”
Target has been an early supporter of the Affordable Care Act and has been a leader in expanding access to health care coverage for its members.
The company has been criticized for not offering a consumer-friendly shopping experience in recent years.
In October, Target announced plans to make its stores open on Thanksgiving, but the company was forced to pull the plans after the backlash.
Fiber Board is a specialty construction product that is used to construct fiberboard and sisal siding.
It is made from reclaimed lumber from trees harvested on land that has been designated as an endangered species, and has a lifespan of three to five years.